Want to prepare for a fast-paced career in marketing? The UAF Bachelor of Business Administration (BBA) with a concentration in Marketing offers the knowledge and hands-on experience you need to be successful for a career at an agency, Fortune 500 company, or local business.
BBA Marketing students can opt for in-person or online classes, depending on what best meets your needs. Study in Fairbanks and take advantage of the incredible outdoor recreation options, the small, friendly community, and an engaged and active faculty and campus community. Study online, and take advantage of reasonable tuition rates, small class sizes, and courses recognized by Quality Matters for their excellence in online education. Or mix-and-match online and in-person classes for greater flexibility.
Both online and in-person students will learn by doing. Every year, marketing students help plan, promote and run the largest event in Fairbanks (Business Leader of the Year). Marketing students consult for both local and national businesses, from crafting a social media engagement plan to designing product launch strategies. CBSM students participate in the biggest new business idea competition in Alaska and go on school-sponsored educational trips and career treks to destinations like Anchorage, San Francisco, and New York.
The Bachelor of Business Administration has achieved accreditation from the Association to Advance Collegiate Schools of Business (AACSB), ensuring the degree meets rigorous standards and delivers a solid management education.
BBA Students can also get involved in one of our student organizations:
- Active and Innovative Minds (AIM)
- Associated Students of Business (ASB)/ National Millennial Community (NMC)
- Cadet Club (ROTC)
- Esports Club
- Great Alaskan Accounting People (GAAP)
- International Association of Emergency Managers (IAEM)
- Native Alaskan Business Leaders (NABL)
- Society of Human Resource Management (SHRM)
